Project:

Together with Rastachai and other artists from the urban scene, we released #CHYPER vol.2 (CHYPER vol.1 was removed from YouTube for legal reasons). So, we prepared media campaigns informing about the elimination of CHYPER vol.1 and presenting vol.2. Creating in the campaigns a feeling of loss mixed with hype for hearing the new CHYPER. Today it has more than 18,500,000 million views on YouTube alone.

See Launch:

Marketing, Campañas ADS, Playlisting.

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